The "Park Values" label is a sustainable development tool awarded to products and services developed in Regional Natural Parks (PNR). To obtain this label, products and services must meet specific specifications, based on three fundamental values: connection to the territory, the human dimension, and respect for the environment.

Recipients undergo a rigorous audit involving professionals, consumer associations, and elected officials and technicians from the Park. This label, created by the PNRs, aims to preserve the environment, promote local resources, and encourage sustainable economic activities.

Eligible products and services include agricultural and agri-food products from the Park area, artisanal products and tourist services (accommodation, leisure, sport, culture).

The brand offers beneficiaries regional and national promotion, distinguishes them as responsible actors and allows them to reach new audiences sensitive to sustainable development.

They also benefit from a network for sharing experiences and technical and promotional support.